Infinity, a rising men's cologne and self-care brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to style-conscious men, while ensuring an intuitive online shopping experience. This ongoing project aims to position Nexus as a premium yet accessible option in the competitive men's grooming market.